Social Media Tools for Work & Self Promotion

23 Apr

LinkedIn: LinkedIn is a social media tool use by professions across the world. It enables people to connect to other professionals in their field or any other industry, create new connections as well as helps people stay connected with old colleges, classmates etc. , it allows professionals to market themselves and their businesses, it posts jobs, and now people are able to apply for jobs directly through their LinkedIn account. LinkedIn reports it has more than 200 million members and users in more than 200 counties. In essence , LinkedIn is an online resume – a professional website , used to create and maintain a professional image.

Twitter: Twitter is a form of social media that enables users to send “tweets” of up to 140 characteristics long. Twitter is a “micro-blogging” website where users can send out brief messages on any issue. Twitter has become one of the ten most visited websites on the internet, with over 500million registered users in 2012. Its immense popularity and use makes it a very useful tool for professionals. Twitter is a quick an efficient way to connect with other professionals, suppliers and customers. Twitter allows you to connect and spread your message to your intended audience with ease. Twitter also allows you to follow companies, business professionals, and celebrities which keeps you up to date in real time.

Facebook: Facebook can be an excellent social media tool if used correctly. With over 1billion members, the options are endless. When using Facebook it is important to remember to keep the content professional. It is easy to forget who can see what you post and can cause more harm than good. Facebook is an excellent place for companies to market because they are able to track who, what and where potential customers are looking at their ads, and reach their target market. In recent years and months, Facebook has allowed more and more advertising on its site. Similarly to twitter, Facebook keeps you up to date on news and events you may be interested in as a professional or personally.

YouTube: If used correctly, YouTube can be an excellent tool for professionals. For instance, YouTube can be used by professionals that are actively seeking employment as a way to market themselves. Video resumes are a unique way to sell yourself to potential employers and a YouTube account is a way to do that.

Pinterest: Pinterest is a newer form of social media and is a helpful tool for sharing content with other professionals. Pinterest has some unique benefits compared to other social media websites. For instance, Pinalerts, which gives real time alerts if someone shares something you post on Pinterest. Pinalerts is a beneficial tool because it makes you aware of what others are sharing.

In the year 2013, social networking has become a necessity for professionals. Social media has countless benefits for professionals. For starters, creating a personal brand is a requirement to stay relevant in today’s society. Social media sites like LinkedIn are an excellent way to create and maintain a professional brand. LinkedIn allows you to create a personal brand and market your brand with ease. Job ads are often posted, recruiters are able to view LinkedIn accounts, and it gives you an online presence so if a potential employer Google’s you, your professional page comes up. As a professional is it vital that you maintain an online presence to market yourself or your business, to stay aware of trends, and be available to potential employers.


The 7 Habits of Highly Effective People

23 Apr

The 7 habits of highly effective people is a business and self-help book written by Stephen R. Covey first published in 1989. The seven habits are; 1. Be Proactive, 2. Begin with the end in mind, 3. Put first things first, 4. Think win-win, 5. Seek first to understand, then to be understood, 6. Synergies, 7. Sharpen the Saw.

Be Proactive: Take initiative, and responsibility for the actions you make and the consequences that follow. This statement rings true because as adults, our lives are in our own hands. This habit aligns with my personality because I understand I am in control of my own life. The decisions I make are my own responsibility as are the results. For instance, after a year off school, I decided it was time to go back. This was a decision I made on my own, followed by work I put in. My success or failure is completely determined by my own actions.

Begin with the End in Mind: Setting a goal or objective creates something to work for, an outcome you wish to obtain. Beginning with the end in mind makes moving forward that much easier because you know what you are working toward. Working backward from a goal helps me to stay on track and keep motivated.

Seek First to Understand, Then to be Understood: Genuinely caring about what another person has to say or their feelings is a vital communication tool. Empathy is an important personality trait we could all use more of. People can sense whether or not you are genuinely interested in what they are saying or not. To communicate efficiently, both parties must be empathetic and caring about what is being said. In the workplace I find it essential to always listen to other people’s concerns, give them my full attention and understanding, because I would expect the same respect.

Applying these habits to my educational career is of utmost importance because it will help make my goals attainable. Being proactive is vital to get started and to keep going. Taking initiative is the first step toward progress. Toward the end of the semester, when the assignments were building up along with the stress, remembering my goals and what I am working to achieve helped me to stay focused. Beginning with the end in mind is what helped me remember that I was moving forward toward that goal.

Any of these 7 habits could be applied to any and all aspect of your life. In the workplace however, some habits are more relevant than others. For instance, seek first to understand, then to be understood, this is a crucial habit because when working in a team or group you must always consider other peoples opinions, feelings or demands. Or to think win-win, because in the workplace, there are many other people and options you must consider and you always want to pick the option that will benefit everyone involved. Put first things first is another habit that is important to have in the workplace. One must be able to prioritize and understand which tasks are most urgent or important and which ones can wait, while keeping in mind deadlines and any other factors.